B2B Value Proposition: Gauge Presale Interest
If the value proposition is geared towards business, you can still make money before the the product launch by presenting your idea to different companies, and if they want to, they sign a letter of intent. A letter of intent works the kind of like a contract i.e. it is an obligation on its part to purchase the product when it is finished.
Te final summary value of a product or service comes from its ability to help people to perform a functional or social task that is, make the customer life easier.
To find out how the product or service can do this, you need to empathize with your customers and learn the jobs they need help with.
When you have your idea, you should try to customize the originals until you have the perfect product. Useful tips include some call to action in the prototype phase already.
A CTA is a good way to find out how many potential customers are interested, and are ready to pay for the product or service. You can show people a demo, and then offer them the opportunity to buy.
The more you pay a business pays, the higher they go in the queue, so you can easily measure their enthusiasm to get one of your cars.